Built for the math.
Per-rooftop pricing that scales from a single-store family operation up to a top 5 auto group. One always-on AI service rep. Roughly half the loaded cost of a single BDC seat — and Lisa runs every retention category simultaneously, around the clock, in every rooftop you put her in.
$3,500–$4,500
per rep, per month
$1,895
per rooftop, per month, starting
Staffing service-retention outreach is a math problem.
These are the numbers a fixed-ops director already knows. The average BDC rep is expensive once benefits, taxes, workspace, and turnover are loaded in. And even at full staffing, a BDC team can only cover a fraction of the customers who should hear from you.
Loaded monthly cost per BDC rep — base salary, payroll taxes, benefits, workspace, technology.
Industry-average annual BDC turnover. Roughly 1 in 3 reps replaced every year.
Cost to replace one BDC rep — recruiting, onboarding, lost productivity (~33% of annual salary).
Annual cost to staff a 3-rep BDC team plus a manager. Standard mid-market setup.
SOURCES · SALARY.COM · GLASSDOOR · ZIPRECRUITER · INDUSTRY BDC GUIDES (2025)
You're already paying for retention. Just paying the wrong people.
Most dealers commit thousands of dollars a month to retention vendors — direct mail, recall outreach, equity-mining campaigns. Some of that is OEM-required and stays where it is. The rest is discretionary spend currently delivering one or two times the dollar back. AutoEngage is where that discretionary budget belongs.
OEM-mandated retention mailers run through certified vendors and stay where they are. Everything stacked on top of that compliance minimum — bumped-up tiers, quarterly equity-mining campaigns — is discretionary spend you could right-size. If your OEM requires $2K/rooftop a month and you're at $5K, that $3K delta belongs on a line item that pays back 11×.
Recall has its own category of vendors — call-center hotlines, mail blasts, AI texting tools focused on open campaigns. Real products, real value, but a separate subscription, separate inbox, separate customer thread. Lisa's optional recall module covers the same outreach inside the same conversation that handles every other retention motion.
The argument is simple: keep the OEM-required spend, redirect the discretionary spend. AutoEngage at $1,895/mo is roughly equivalent to either of these line items, and at 11× ROI it lands measurably more service revenue per dollar than either of them. You're not finding new budget. You're moving existing budget to the line that pays you back.
11× average return on subscription cost.
An AutoEngage rooftop costs roughly $22,740 a year. Across the active customer base, Lisa drives, on average, $250K+ in incremental service revenue at that same rooftop. That's the math, broken down.
Lisa breaks even in roughly six booked ROs a month.
At a nationwide-average customer-pay RO of around $300, AutoEngage covers its full annual cost on the first ~76 booked ROs a year. Every booked appointment after that is incremental contribution. The 11× ROI claim is the average across deployed rooftops, not a marketing aspiration.
Plug in your numbers. See where the dollars land.
Three views. The first is a straight break-even on subscription cost — how many incremental ROs Lisa needs to book per month to cover what you’re paying. The second is the bigger story: how much service revenue your group is leaving on the table because nearly half of your <2-year customers service their vehicle somewhere other than your store. The third sizes the recovery on declined work — the $50K+/month of deferred services sitting untouched in the average DMS.
Break-even math uses the $1,895 / rooftop / month base subscription against your inputs above to size incremental ROs needed and net incremental revenue at the 11× average.
Estimates only. Calculator math uses the $1,895/mo per rooftop base subscription, the 11× ROI average across deployed AutoEngage rooftops, and Cox Automotive 2025 Service Industry Studybaselines (46% of <2-year customers don't return to dealer of purchase, ~2.4 service visits per year). The Declined-services tab seeds with the deck baseline of $50K/month in deferred work per rooftop — override with your own DMS number. Your real numbers depend on your OEM mix, DMS data quality, and current retention performance — all visible only once integration is live.
From $1,895
per rooftop, per month.
Plus a one-time data integration fee. Optional add-on modules available. No per-conversation fees · No advisor seat fees · No volume-discount qualifier
Everything Lisa does is in the price.
No upcharges, no premium AI tier, no per-conversation surprises. The number you see above is the number you pay every month, every rooftop, forever.
In the $1,895/mo per rooftop.
- Branded Lisa per rooftop — Madi at Marion Mazda, Rachel at Jackson Subaru, named to your store
- Native DMS read/write — CDK (via Fortellis), Reynolds (via RCI), Tekion, DealerTrack, PBS, DealerBuilt
- Xtime scheduler integration
- 24/7 outbound coverage — Lisa never sleeps, never quits, never takes PTO
- Customer intelligence reporting — defection signals, competitor mentions, sentiment categorized in your DMS
- Intelligent handoff with full transcripts when a question falls outside Lisa's scope
- SOC 2 Type II compliance, TCPA / 10DLC compliance, sub-processor list, DPA on request
- White-glove onboarding — live in roughly 30 days from kickoff
- Continuous optimization — every Lisa benefits from 5+ years of live retention engineering across enterprise deployments
Things nobody pays at AutoEngage.
- No per-conversation fees
- No per-message overage tiers
- No advisor seat licenses
- No volume-discount qualification process
- No long-term contract requirement to access the published rate
- No premium-AI tier — the AI you see is the AI in the base subscription
The pricing model is the simplest in the field. Most competitors are demo-gated and won't quote a number until you've sat through a sales call. We publish the price.
AutoEngage flattens the curve.
For decades, the largest dealer groups outperformed smaller stores because they could afford full BDC, marketing, and outbound staff. AutoEngage has run at top 5 auto groups for 5+ years. With per-rooftop pricing and the same Lisa every rooftop gets, that same outreach quality is now accessible at any store size — from single-rooftop family operations up through enterprise.
What only top 5 auto groups could afford.
- Ten-plus-person BDC team running outbound full-time
- Six-figure CRM + service-marketing stack
- In-house engineers maintaining DMS integrations
- Enterprise CSI and advisor-training programs
- Multi-shift staff coverage to hit after-hours
What every rooftop gets today.
- Lisa, branded to your store, every rooftop
- Flat per-rooftop pricing — no tiers, no volume gates
- CDK, Reynolds, Tekion, DealerTrack, PBS, DealerBuilt, Xtime built in
- SOC 2 Type II + TCPA / 10DLC compliance built in
- 24/7 outreach by design, no shift coverage to staff
Whether you have one rooftop or one hundred, the AI is identical. No premium tier, no enterprise-only features.
No tiered model. No volume discount required. Same per-rooftop rate from a single store up through a top 5 auto group.
Skip the headcount, skip the training, skip the turnover. Lisa shows up every day.
Stop competing on advertising spend you can't match. Win on the retention you actually control.
Get pricing for your group.
30-minute walkthrough with our team. We map your retention gaps to your DMS setup, sketch the integration timeline, and confirm the per-rooftop number for your specific deployment. No commitment.
Request Demo